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Google Consent Mode

FAQ1 min readUpdated Mar 28, 2024View source ↗
To help advertisers manage cookies for analytics and advertising purposes, Google has introduced Consent Mode, a feature that allows you to avoid prior blocking for Google Analytics and Google Ads (including Google Ads Conversion Tracking and Remarketing). Products that support Consent Mode include: - Google Ads (including Google Ads Conversion Tracking and Remarketing) - Google Analytics - Floodlight - Conversion Linker Consent Mode requires gtag.js or Google Tag Manager to run. If you use an older tag like ga.js, analytics.js or conversion.js, you’ll have to update to gtag.js or Google Tag Manager first.
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